Heat Printing While You Wait at the NBA All-Star Event

Adidas NBA All Star Jersey West with gold metallic screen printed twill. Fans could add their name on the back or go with the player's name. Custom names were heat printed using No-Sew Twill.

Stahls’ Decorating Fulfillment Center and Transfer Express Crew, from l to r front: Carol and Diana (DFC), backrow: Greg (TX), Bob (TX), Doug (DFC), KJ (DFC)

Front of Adidas NBA All Star East Jersey that was available for customization.


Custom jerseys here. The sign in the background about says it all. I guess they could have added the words: “While You Wait.” Because that is what the power of heat printing allows the NBA to offer their fans at specialty events like the NBA Jam Session that took place last weekend at the Los Angeles Convention Center. What could you get for pre-tax $127 adults or $82 youth? Your choice of name and number on a Red West or Blue East NBA All Star Jersey. Folks from Stahls’ Decorating Fulfillment Center and Stahls’ Transfer Express were on hand to help custom heat print while customers waited. According to Greg from Transfer Express, the longest wait time for a custom jersey was usually around seven minutes. “During the busiest day, which was Saturday, the longest time was maybe 20 minutes. People were extremely happy to be able to get a custom shirt done that quickly.”

We had a stock of pre-cut screen printed twill numbers and letters in the styles, colors and sizes Adidas designs and approves for each team. You could choose any name, any number, all numbers, adult and youth Red West or Blue East. Here’s what Carl Agosta of Stahls’ Decorating Fulfillment Center, had to report: “We had 3 Hotronix Air Swinger presses in the back and it seemed like they never stopped pressing for 4 days straight. The NBA was also selling jerseys over at Staples Center, where the game was being held and at times we helped create heat printed inventory for jerseys that were not available, for example for players that were late add-ons to the roster. In order to keep up with demand for Blake Griffin replica jerseys, the Stahls’ crew had to produce heat printed jerseys that were sent over to Staples and put on the shelves next to sewn twill jerseys. No one blinked an eye. In fact, many fans and players prefer the heat printed twill jerseys because it means the jerseys are more comfortable to wear and have no scratchy threads on the inside.” The Blake Griffin jerseys were in big demand, especially after the Sprite Slam Dunk contest and if you don’t know why, watch this video.


Stahls' DFC Jams at NBA Jam Session

Stahls' Decorating Fulfillment center at the NBA Jam Session made this jersey for Justin Bieber. Snapped while on the press.


The crew from Stahls’ Decorating Fulfillment Center had another busy weekend making custom jerseys on-site at the NBA Jam Session this past weekend at the Los Angeles Convention Center. They also applied patches to players’ jerseys that were participating in the Sprite Slam Dunk contest. Carl Agosta sent me a few photos to post but I thought the one of the jersey they made for Justin Bieber was probably the most newsworthy!


Ultimate Heat Printing Success at NHL All-Star Game

RBC Stadium Raleigh NC

RBC Center in Raleigh, North Carolina where the NHL All-Star Game was held Jan. 30th, 2011.


The NHL All-Star game this past weekend was a hockey event unlike any I’ve attended, and as a life-long Detroit Red Wings fan, seasoned hockey dad and very involved community supporter of local hockey teams and leagues, I’ve been to my share of hockey events. Here are some of the reasons why:

First of all, the RBC Center in Raleigh was the perfect location for this game. Not only because of the pleasant 60 degree weather but also due to the fact that the locals are crazy about hockey and their support of this event made it that much more enjoyable and successful. The Carolina Hurricanes are the pride of Raleigh and the fans come out in full force, but in a good way. Hockey is one of the few remaining pro sports where you feel it is still a family event where fans of all ages are welcome. Believe me, I’ve been to other pro sports events where I didn’t feel it was safe for my family to be there! It seemed like every where you went there was something to do…art festivals, snow play for the kids and young at heart, and all kinds of activities that made the event more than just a hockey game, it was truly an experience for the memory books.

As Carl Agosta from Stahls’ Decorating Fulfillment Center said, “It was phenomenal.” I agree with you Carl, on many levels.

The game was also unlike any other All-Star game due to the way the teams were selected this year. The player rosters weren’t finalized until Friday night and that meant Carl and his faithful crew had to work from 9pm Friday until about 3:30am Saturday to print the hundreds of jerseys needed by the team to wear, as well as fulfilling orders for their friends and family members and then tackling orders from fans. The next morning, they were back in the stadium at 9am, where they were busy heat printing the remaining jerseys for fans until 10pm at night. They sold out the entire inventory of replica jerseys, with the exception of a few XXL and XXXL’s. It was the ultimate heat printing success story, and even those working long hours to get the jerseys ready in this short time period didn’t complain once, according to Carl.

Carl had 6 Air Hotronix(R) Swingers set up to handle the job, some with arm/sleeve attachments, since these jerseys required that 4 places on the jersey be heat printed, the front number and team name, back player name and team number and then the patches, numbers and other items that could be printed on the sleeves on either side. All the embellishments were heat printed–yes, we have thermal adhesives tough enough for hockey too–and the patches were full color digital transfers that were applied on twill and then on the jerseys. The finished jerseys looked great. At least the fans thought so, since the entire inventory sold out. The crew from Stahls’ Decorating Fulfillment Center was also enhanced with three people from the RBC Center folks in charge of merchandising.

Thanks to all of you for your hard work during the late hours on Friday night and over 12 hours on Saturday. And in case you’re wondering what happened to the 6 Hotronix Air Swingers that they used to get the job done…they’re already on their way to Los Angeles to do a similar heat printing feat for the NBA All-Star game! And by the way, for those of you who didn’t catch the game, Team Lidstrom beat Team Staal 11-10 and it was truly a fun game to watch, with passes no goalie could stop, behind the back stick work, and lots of scoring action. The best of the best at their best.

Lidstrom's and Staal's teams lineup on the ice during opening ceremonies wearing the jerseys that were heat printed by Stahls' Decorating Fulfillment Center the night before!

from back Left to right – Brian (RBC), Carol (DFC), Jason (RBC), Donna (DFC), Chad (RBC) – front – Rhonda, Kristi, Lisa (all DFC)


Heat Printing Tough Enough for Football

The heat print embellishments (name and number) produced by Stahls' Decorating Fulfillment Center (DFC) were for both players to wear “on field” as well as to be distributed by the player to family members and friends of the player.


It’s never been an issue in my mind–I know that heat printing is one of the most durable and reliable methods of garment decoration. After all, Thermo-FILM(R) is still the world’s #1 choice for numbers and letters on all types of sports jerseys. You can’t walk past a playing field or gym that doesn’t have heat printing on the shirts. There are thermal-activated adhesives available for permanent, and I mean outlast the life of the garment permanent, application on any fabric. Stahls’ manufactures a wide range of materials with an even wider range of thermal adhesives on the back. Which is why you’ll find Stahls’ numbers and letters on just about every pro team on television. I already shared with you the role Stahls’ Decorating Fulfillment Center is playing in preparing 2400 jerseys for the NHL All-Star game this weekend, and you will also see Stahls’ heat printing products on the backs of the NFL jerseys being worn at the Pro Bowl in Hawaii on January 30th. If that’s not proof that heat printing is tough, I don’t know what is.

The heat print customization that the players, their friends and family will be wearing shipped out today from Stahls’ Decorating Fulfillment Center. Wish I could be there in person to make sure they arrived safely. Aloha.


Heat printing is tough enough for the roughest of contact sports.

Heat Printing Tough Enough for Football


Heat Printing for the Pros at Stahls' DFC

Stahls' Decorating Fulfillment Center or Stahls' DFC located in Masontown, Pennsylvania


After yesterday’s post about Stahls’ DFC doing the quick turn decorating for the NHL All-Star game this weekend, I’ve been getting a lot of people asking me, what’s Stahls’ DFC? Let me explain. It’s really not a secret, Stahls’ DFC is listed on the GroupeSTAHL website and they even have their own website. Okay, it needs to be updated, but it’s there. DFC stands for Decorating Fulfillment Center and it’s a GroupeSTAHL company that creates customized licensed garments for professional sports leagues, major garment manufacturers, arena stores, major retail stores and even online retail suppliers. DFC is great at helping clients find heat printing alterntatives to difficult decorating challenges–like in the case of the NHL All-Star Jerseys that needed to be decorated within hours of the game starting. It’s also one of the reasons I’m so sure that heat printing is becoming more and more prevelant as a decorating method, because DFC has many customers that insist on using heat printing as their main method of decoration. So while you won’t be able to order a custom jersey NHL All Star jersey with a player’s name until after the announcement of the teams on Friday night, when you do order it, it will be Stahls’ DFC that played a major part in making those custom jerseys available as fast as possible.


NHL All Star Jersey for Eric Staal's team

NHL All Star Jersey 2011 for Nicklas Lidstrom's team

Heat Printing for the Pros at Stahls' DFC

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