Heat Printing Makes the Cover of Sports Illustrated

This Under Armour jersey was heat printed with Stahls' CAD-CUT Gorilla Grip II.


The folks at Stahls’ Decorating Fulfillment Center (DFC) let me know that a jersey decorated with Gorilla Grip II  heat transfer material made the cover of Sports Illustrated! When you need to print performance wear, all you need is a heat press.


3,500 Custom Heat Printed Bags at New Balance Event

How to print on backpacks? With a combination of Elasti Prints transfers and CAD-CUT Premium Plus. Heat printing makes it possible.

Last weekend, March 9-11 2012, GroupeSTAHL companies partnered with New Balance in New York City at The Armory for the 2012 National Indoor Championship Track Meet.  There were 4,200 of the best track and field athletes from across the US on site to participate in this competition, and each received a commemorative backpack at registration with the option to personalize. What was the only way to get the job done? Heat printing of course. A team of heat printing experts that included Carol Johnston and  Lisa Halliday (Stahls’ DFC), Greg Szaraz (Stahls’ Transfer Express) and Joe Kosinski (Stahls’ CAD-CUT Direct) assisted in personalizing over 3,500 bags for the attendees. How did they do it? With a combination of Elasti Prints screen printed transfers, (Elasti Prints provide the look and feel of direct screen printing, can be purchased in any color, and are great for single or multiple color transfers), CAD-CUT®  Premium Plus heat transfer material, and  applied with Hotronix® Fusion heat  presses. The custom graphics were designed and prepared for vinyl cutter output using

According to Dave Wheatley, Chief Sales Officer for GroupeSTAHL, ”This project helped New Balance enhance their brand with a very important demographic. Many of the athletes personalized in a style that shared their name, thousands of clever nicknames, their event or general track and field specialty, and in numerous instances, their Twitter handle. At the conclusion of a very exciting weekend, around 3,500 kids had built exclusive, personal, meaningful backpacks to mark their accomplishment in earning the chance to compete in this prestigious event.” Our ability to offer on-site personalization on something that is considered difficult to print and/or personalize made us an extremely popular destination.


This is a huge milestone in event personalization and it is another service you can offer your customers at events or in your store.

Here are some athletes photographed in the subway station, all wearing their customized backpacks. Now that's branding.


What do the Top 10 NFL Combine Athletes Have in Common?

In case you were wondering, the one thing the Top 10 NFL 2012 Combine athletes have in common, besides being phenomenal athletes, is that they are wearing Under Armour® jerseys that were custom heat printed with Stahls’ heat transfer materials. Specifically, CAD-CUT® ECONOPRINT heat transfer material in white for application on any cotton blend or 50/50 items, and CAD-CUT Gorilla Grip II in both black and white for application on the performance fabrics such as Under Armour’s HeatGear® . Just like last year, the team from Stahls’ Decorating Fulfillment Center (DFC) decorated over 2,500 custom items for the players, and yes, it was all done with heat printing.


Bieber and Ne-Yo Jerseys Heat Printed

Outside the NBA 2012 Jam Session--inside is where all the action--heat printing and otherwise--is taking place.


The team from Stahls’ DFC, along with Gameday Merchandising team members have been busy heat printing the jerseys for the Sprint Celebrity Game 2012 that will take place tomorrow night. Carl Agosta of Stahls’ DFC forwarded me a few more photos, including Justin Bieber and Ne-Yo’s jerseys. Another celebrity at the booth seems to be the Hotronix Fusion–it’s getting rave reviews from the Gameday staff, according to Carl Agosta.


Hot off the Hotronix Fusion heat press, Justin Bieber's jersey for the Sprint Celebrity match-up. Gameday team members call the Fusion "the best heat press they've ever used."


Buffalo Wears Shark

Steve Johnson of the Buffalo Bills tries on a San Jose Sharks hockey jersey at the Stahls' DFC booth at the Sports Licensing Show last week. Photo courtesy of Carl Agosta, Stahls' DFC.


It’s not everyday you see a football player wearing a hockey jersey  but when Steve Johnson of the NFL’s Buffalo Bills stopped by the Stahls’ DFC (Decorating Fulfillment Center) at the recent Sports Licensing Show, he liked the San Jose Sharks sample jersey so much he wanted to try it on.  Carl Agosta of Stahls’ DFC snapped the photo and emailed it to me. The jersey was decorated by Stahls’ DFC with sewn twill.  If you are going to be in Long Beach, CA at the Imprinted Sportswear Show, I will be at the Stahls’ ID booth on Friday and Saturday so stop in and say hello. You can find us in booths 1308-1309.

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